LevelK Joins Betty Balloon Ahead of Cartoon Movie Presentation
Copenhagen-based international sales and aggregation house LevelK has secured worldwide rights to Puk Grasten’s upcoming pre-school animated feature and TV series Betty Balloon. The agreement - finalised between LevelK CEO Tine Klint and the film’s main producer Regner Grasten - was reached just ahead of the project’s work-in-progress presentation at Cartoon Movie in Bordeaux. A theatrical release of the animated feature is scheduled for October 2026 in Denmark, with Danish TV2 set to premiere the series.
Currently in production, Betty Balloon follows a modern family who just happen to be… balloons. At the centre of the story is Betty, a creative and imaginative four-year-old. Life’s turned upside down when a cactus family moves in next door. The Balloon family must learn to connect with their new neighbours, but it’s the kids who lead the way: Betty quickly becomes friends with four-year-old Caj Cactus, proving that curiosity and openness can bridge even the prickliest divides. In the Betty Balloon universe, it’s the kids who show the grown-ups how to connect.
LevelK CEO Tine Klint says to believe that “teaching through entertainment is important, and Betty Balloon and Cai Cactus have to navigate the challenges of living next to each other, becoming friends, and simply being who they are. Their creative minds make the journey fun.”
“The unlikely friendship between a balloon and a cactus symbolizes openness and acceptance,” explains producer Regner Grasten. These are “values that both pre-schoolers and adults can relate to. This dynamic stands out from more traditional family set-ups seen in shows like Peppa Pig and Bluey, offering an alternative vision of community and empathy.”
“In Betty Balloon, the unknown is not dangerous,” adds director Puk Grasten. “It is an invitation to open up. The film celebrates openness, imagination,and emotional honesty.”
Besides the feature and the TV series, development is also underway on “Betty Balloon” books and merchandising lines.
Betty Ballon is produced by Regner Grasten for Regner Grasten Filmproduktion, in co-production with Karsten Kiilerich for A. Film Production, and is supported by the Danish Film Institute, TV2 Denmark, VestDansk Filmpulje and Nordisk TV og Film Fond.
ABOUT DIRECTOR PUK GRASTEN
Puk Grasten is a graduate of the European Film College (DK), holds a BFA in Film Production from the EICAR International Film School in Paris, and earned her MFA in Film Production from NYU Tisch School of the Arts. She received the Danish Arts Foundation’s Award for Outstanding Cinematic Work and the Carl Th. Dreyer Award for Visual Storytelling for her debut feature 37. Her second feature, The Quiet Ones (Den der lever stille), won multiple awards. Betty Balloon marks her third feature film and her first venture into animation. She also wrote the story and adapted it for the big screen.
ABOUT REGNER GRASTEN FILM
Regner and Tove Grasten jointly own Regner Grasten Film, one of Denmark’s largest and most established production companies, with a catalogue of 45 films that have drawn more than 14 million cinema admissions. The company also produced the hit TV Christmas series The Crumbs’ Christmas (Krummernes Jul, 1996) and The Mortensen Brothers’ Christmas (Brødrene Mortensens Jul, 1998) for TV2 Denmark - both major audience successes. Several of the company’s productions have won awards and been sold worldwide.
www.regnergrastenfilm.dk
ABOUT LEVELK
LevelK is a Copenhagen-based international film sales and aggregation house. Rooted in Nordic values such as trust, transparency, equality and freedom of speech we employ a carefully targeted bespoke sales, marketing and festivals strategy for each of our titles. We mainly work on European and English-language features which have strong sales potential and festival presence. With an innovative approach to cross-platform/cross-country distribution, specialising in rights optimisations, LevelK ensures the best path for each title. In Berlin this year the company presented Dust (Official Competition), Everyone’s Sorry Nowadays (Generation Kplus), as well as such titles as Chasing Millions and the animated Mumbo Jumbo.
www.levelk.dk
Christian De Schutter
